CF Napa Elevates Bogle’s Reserve Wines
Bogle Family Vineyards came to CF Napa with the task of elevating their Reserve Tier. Their existing line up of Reserve wines exhibited multiple different designs – the new packaging needed to unify the tier with one design that conveyed a more premium positioning.
CF Napa commissioned a new illustration of the Bogle pheasants. The refined drawing stays true to the original but provides a more detailed, and visually stunning portrayal of the birds.
For a more premium presentation, the Bogle Family Vineyards wordmark was embossed with gold foil. The prominent placement of the wordmark and illustration allows for easy identification of the brand on shelf. An elegant use of script for the Reserve designation is a reminder of the tier’s upscale positioning within the Bogle portfolio.
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